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DCP Signs Exclusive Investment in Jamieson Wellness, Canada's Number One Consumer Health Brand

Feb 24, 2023

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DCP Capital (“DCP”) announced today that it has reached agreement on an exclusive investment in Jamieson Wellness Inc. (hereinafter referred to as “Jamieson” or the “Company”), one of the most respected vitamins, minerals, and supplements (“VMS”) companies in the world and owners of Canada's number one consumer health brand. Upon completion of the investment, the two parties will form a joint-venture in China to enhance Jamieson's brand presence in China, and accelerate its rapid growth by leveraging expertise and resources of both parties.

 

Founded in 1922, Jamieson is the number one VMS company in Canada with more than a thousand kinds of health products that are sold in more than 45 countries around the world.  Jamieson’s high quality products are renowned for their strong bioactivity that can be easily absorbed and utilized by the human body.  The Company’s product portfolio is supported by Jamieson’s strong R&D capabilities and world-class manufacturing network. Jamieson’s manufacturing facilities located in Windsor, Ontario, Canada supply both the Canadian and international markets, operating at pharmaceutical standards as certified by Health Canada. In the future, Jamieson will continue to adhere to the principle of safety, efficiency and purity to bring effective and high quality products to consumers worldwide.

 

Based on increasing health awareness amongst Chinese consumers that has fueled consistent high growth rates, the size of China's VMS market has exceeded US$30 billion, making it the second largest market in the world. Among all the brands available in China, overseas health care brands with a long history and reputation for high quality, such as Jamieson, are becoming preferred by local consumers. According to Euromonitor data, the cross-border e-commerce channel, which is the main sales channel for overseas brands, has maintained a high growth rate of about 34% in the past five years.

 

“This partnership with DCP is a significant next step for Jamieson in the world’s second largest VMS market,” said Mike Pilato, President and CEO of Jamieson Wellness. “In November, we announced the pending acquisition of the assets of our Chinese distributor and the expansion of our on the ground resources in China. The DCP team has 30 years of successful investment experience in China and has partnered with many industry leaders in the consumer sector. DCP's deep experience in China perfectly complements our capabilities and will pave the way to strengthen and accelerate our market opportunities as we move to control the value chain and scale our business in this important and fast-growing market.”

 

Mr. David Liu, Executive Chairman of DCP, said: “We are honored to be a strategic partner of Jamieson. Jamieson is one of the world's leading VMS companies and the owner of the number one consumer health brand in Canada. With a history of over 100 years, high quality products and world-leading R&D and manufacturing capabilities, Jamieson is highly recognized by consumers worldwide and particularly in China. In the future, we believe that our team, with deep expertise in the consumer goods industry, and professional post-investment value-add capabilities will help Jamieson accelerate its expansion, bringing better quality products to the Chinese consumers.”

 

About Jamieson:

 

Jamieson Wellness is dedicated to improving the world's health and wellness with its portfolio of innovative natural health brands. Established in 1922, Jamieson is the Company's heritage brand and Canada's #1 consumer health brand. Jamieson Wellness also offers a variety of VMS products under its youtheory, Progressive, Smart Solutions, Iron Vegan and Precision brands. The Company is a participant of the United Nations Global Compact and adheres to its principles-based approach to responsible business.